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In The Power of Habit, New York Times award-winning business journalist Charles Duhigg takes us to the exciting cutting edge of scientific discoveries that explain why habits exist and how they can be changed. With an ability to distill vast amounts of information, Duhigg brings to life a whole new understanding of human nature and its transformative potential.

Along the way, we learn why some people and businesses struggle to change, despite years of trying, while others seem to turn themselves around overnight.

We find out how good habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz and civil rights hero Martin Luther King, Jr.

We walk into Procter & Gamble, Target supermarkets, NFL locker rooms and see how implementing so-called key habits can earn billions and mean the difference between failure and success, life and death. .

At its core, The Power of Habit contains an exhilarating argument: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive, creating breakthrough businesses and social movements, and succeeding is understand how habits work.

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